90's Icons

Producer / Director / Art Director

I was tasked with creating a campaign for the new year that led around sports brands. I had already produced a film the previous year for the latest trend of Sports Luxe and so I needed to think of a different approach for this campaign.

Retro / 90’s fashion was fast becoming more and more back in fashion and so I decided to create a campaign around the nostalgia years that the 80’s and 90’s kids feel in the 00’s. I received backing from Nike, Puma, Billionaire Boys Club, Diesel and The North Face.